Competitiveness Issues in the Cultural Sector in Puglia Region During Covid-19 Times – Empirical Evidence of Nett Project

Vesselina Dimitrova; Lino Manosperta

doi:10.37075/YB.2021.2.05

Authors

Prof. Dr Vesselina Dimitrova Department of Intertiol Economic Relations, Faculty of Magement, University of Economics – Varna Author https://orcid.org/0000-0002-0370-7234
Lino Manosperta Public Apulian Theatre Consortium Author

DOI:

https://doi.org/10.37075/YB.2021.2.05

Keywords:

Cultural sector, Regional competitiveness, Sustainability, Puglia region, Project NeTT

O22

Abstract

The article aims to analyze some empirical evidence for competitiveness in the cultural sector in the Puglia region during COVID-19 times. In particular, the results of NeTT project, part of the Interreg VA Greece-Italy 2014 – 2020 program, are analyzed. Fourteen cultural operators from various spheres of the cultural life of the region were interviewed and five key dimensions of COVID-19 influence were studied, namely: digital, educational, media, regional and community. These areas are subject to a border evaluation from the regional authorities. The study confirms the research thesis that the COVID-19 pandemic situation can be used as an accelerator for competitiveness in the cultural sector in the Puglia region, and as a key for new sociological, educational, and behavioral patterns and joint artistic interven.

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